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What is Search Engine Marketing?

Search Engine Marketing is the process of gaining higher visibility for a website or product within a Search Engine's Results Pages. Search Engine Marketing (SEM) is more than just Search Engine Optimization (SEO), for it can include link exchange, product feeds, pay per click advertising and many other types of advertising.

What is the difference between SEO and SEM?

Again, SEO is the process of optimizing a website so that it utilizes the techniques that search engines are looking for to attain a high rank within the Search Engine's Results Pages. SEM on the other hand, utilizes many advertising techniques (to include SEO) to ensure that the product or service receives a high volume of visibility with or without a high organic page rank.

What is Internet Advertising?

Internet Advertising is most easily understood as Search Engine Marketing that spans out to encompass the entire internet. Rather than just focusing on the Search Engine, Internet Marketing & Advertising is a process of implementing advertising campaigns on websites that relate to the product or service.

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